If you have excellent content and scores of visitors on your website, Google AdSense helps you make money online. It is an easy way to earn a good sum provided you got enough knowledge and right tools to execute and get success with Google AdSense. If you got a good niche it becomes easier to add Google AdSense to your website for an extra bit of amount.
Google AdSense uses its own tools to search and ascertain the quality of content given by you in your niche and gives you ads that are your keyword specific. However many website owners don’t get enough success despite making so many efforts like paying money to buy traffic, paying for quality content writing, SEO, Youtube marketing, use of software and many more. All their efforts thwart because they just miss some very simple but useful things.
If you are determined to make money online using Google AdSense then here are few easy tips for you. You just follow them and you will notice how powerful Google AdSense can be when implemented correctly and rightly.
Fresh and High Quality content
We have always told you that never underestimate the importance of content as it serves as the lifeblood of your website or blog. People visit your site only for the content you give them. If your posts are fresh, excellent, thought provoking, satisfying the quest of reader and fulfilling the purpose for which they have been written then your visitor is going to stay there and even recommend it to others.
Just writing something every day is not what is required. To attract great traffic to your website your content must be new and unique. Reader must not feel that he is reading what he already knows or what he is finding everywhere else. The content should not also be sub-standard, lousy or mere trifle. The quality should be excellent as well as style should be attractive so that reader must read it fully and even spend some time on your website. Then there are increased chances that visitors will also click on ads.
Good Keywords and Phrases
Keywords and phrases lead to success of your website or blog. They can do miracles in making money online. The competency of keywords really matters. Neither should they be highly competitive nor be lower competitive. You need to use unique keywords and phrases according to the appetite of the visitors. This requires a little hard work to search for such words. You will have to explore the net to make educated guess what people, visiting a niche like yours, look for and how do they try to access via search engines.
Google AdWord tool is the best for finding keywords for articles and blog posts of your niche. There are some other tools as well, like Market Samuri and Keyword Elite which you can use to find low competition keywords that suit your niche.
Keyword Density
This might appear new to you that what keyword density is! This about the frequency or the bulk of keywords you use in your post. In general sense keyword density is the number of times a keyword or a key phrase appears on a web page as compared to the total number of words on the page.
Keyword density determines the relevance to your niche as well as the kind of ads posted on to your website. In SEO, keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase. Most SEO experts consider the optimum keyword density to be 3 to 4 percent. Using a keyword more than that could be considered search spam and result as harm instead of being a help.
Use keyword density tool to calculate the density of key word in a post or article. It is going to help you even if you want to boost the density. You will be able to get the right Ads form Google AdSense and have a great success in your efforts to make money through this means.
Placement of Ads
The placement of Ads is very vital in getting clicks. A visitor, in the first instance, scans the bold and highlighted lines to make sure whether the information is relevant to his quest. The best method of positioning, in my opinion, is using the links to navigate around your website.
Links must be positioned at the top and the bottom of your post. You can also put them somewhere in between the content but avoid putting them on the sides. Putting them on the top, in between or at the bottom of your content makes them look like part of your site and you are likely to get more clicks.
Too Many Ads, Too Bad
Too much Ads on your web page will tire and frustrate the visitor who has originally come to look for some information. So, don’t go overboard with Ads. This will also look like spamming which is never good for your website. A visitor is on your website for some information he requires. He is keen on reading some good content. The Ads come later. Don’t make your site Ad specific; instead place 2 to 3 Ads on a single web page.
Best Format Appeals to the Reader
Use the best Ad format which has an aesthetic appeal to the visitor. Text should be presented in a readable format. Google AdSense is available in variety of formats. Choose the one that best suits the appearance of your blog or website. The best formats, in my view, are the 336×280 large rectangle ads, 160×600 skyscraper ads and the 300×250 medium rectangle ads. It will not only attract the reader’s eye but also give you handsome money for Ad placement.
Color Coordination for Ads
Be prudent and make sure that Ads must look like as they are part of your website. It is human psyche that people are keen on clicking something which looks different from an Ad. So, you make it look like a link which one clicks on more eagerly as compared to an Ad.
For the said purpose you need to use the border, background, and link colors all matching your blog or website. Use control panel or rotate the color palettes to create a variety of colors attracting the reader’s eye.
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